Software Announces Partnership with Macmillan
to begin Marketing, Distribution of Popular PrintBoy Printing
Software for Handhelds
7, 2001 - Bachmann Software & Services announced today that
it has partnered with Macmillan Software, the wholly-owned computer
software arm of Pearson Technology Group, to distribute a physical
version of Bachmann's PrintBoy™ software to the retail market.
Through this alliance,
Macmillan Software expands into the growing market for handheld
computer software applications, and Bachmann gains access to
invaluable retail channels for its products.
The companies' first
joint effort will be to market and distribute PrintBoy Version
2.2, one of the most popular printing software packages for
handhelds on the market today. Using infrared technology, PrintBoy
allows handheld users to print data from their handheld to a
printer without wires or hassles. Any handheld running on Palm
OS® Version 3.0 or higher can print calendars, e-mails, addresses,
to-do lists and memos by pointing the handhelds infrared port
at a printer's infrared port and clicking a single button on
Macmillan and Bachmann
will begin distributing PrintBoy Version 2.2 (ISBN 1575954850)
this month. It will be available for purchase at retailers nationwide
at a manufacturer's suggested retail price of $19.95.
"Handhelds are great
tools, but it isn't easy to distribute information to coworkers
and friends by passing around a small, 3½-inch screen. PrintBoy
provides handheld computer users the convenience of producing
their information in a highly readable format, whenever they
need it," said Dan Reuvers, Bachmann's vice president of business
development. "Macmillan Software brings sales and distribution
expertise to this relationship, and we are pleased that more
people will have access to PrintBoy software as a result."
is committed to exploring the most exciting areas of computing
technology, including applications for handheld computers. Bachmann
Software is developing applications that will thrill the 11
million people who live and die by their Palm-Powered™ handhelds,
and we are pleased to have a relationship with one of the premier
developers in this arena," said David Brinkworth, Macmillan
Software's vice president of sales.
Software & Services
Bachmann Software & Services is a leading provider of software
products and development services for handheld computing and
wireless applications. Based in Sparta, N.J., the company primarily
develops applications for the PalmOS platform. Its premier products
include Print Manager, which "snaps" into a Palm Powered
handheld and provides a standard text and graphics printing
engine that can be used by virtually any application, and PrintBoy,
a suite of applets that allows users to print highly readable
output of most information stored on Palm Powered handhelds.
Bachmann Software & Services is continuing to develop and introduce
innovative solutions for the high-growth handheld computing
market. For more information, visit www.bachmannsoftware.com.
USA Macmillan USA is a unit of Pearson Technology Group, the
world's largest provider of consumer and professional computer,
information technology, engineering and reference content. As
one of the industry's innovators in both print and digital formats,
Macmillan's imprints include Macmillan Software, Que, Sams,
Hayden Books, BradyGAMES Strategy Guides, Que Learning Systems,
and Macmillan Lifestyle, publisher of the best-selling Complete
Idiot's Guides line of reference books. Pearson Technology Group
is an operating unit of Pearson Education, the world's leading
education publisher. For more information, visit www.macmillansoftware.com.
Palm OS is a registered
trademark, and PalmSource and Palm are trademarks of Palm, Inc.
or its subsidiaries. All other products, service and company
names are trademarks, registered trademarks or services marks
of their respective owners.