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Bachmann Software Announces Partnership with Macmillan

Companies to begin Marketing, Distribution of Popular PrintBoy™ Printing Software for Handhelds

SPARTA, N.J., - February 7, 2001 - Bachmann Software & Services announced today that it has partnered with Macmillan Software, the wholly-owned computer software arm of Pearson Technology Group, to distribute a physical version of Bachmann's PrintBoy™ software to the retail market.

Through this alliance, Macmillan Software expands into the growing market for handheld computer software applications, and Bachmann gains access to invaluable retail channels for its products.

The companies' first joint effort will be to market and distribute PrintBoy Version 2.2, one of the most popular printing software packages for handhelds on the market today. Using infrared technology, PrintBoy allows handheld users to print data from their handheld to a printer without wires or hassles. Any handheld running on Palm OS® Version 3.0 or higher can print calendars, e-mails, addresses, to-do lists and memos by pointing the handhelds infrared port at a printer's infrared port and clicking a single button on the screen.

Macmillan and Bachmann will begin distributing PrintBoy Version 2.2 (ISBN 1575954850) this month. It will be available for purchase at retailers nationwide at a manufacturer's suggested retail price of $19.95.

"Handhelds are great tools, but it isn't easy to distribute information to coworkers and friends by passing around a small, 3½-inch screen. PrintBoy provides handheld computer users the convenience of producing their information in a highly readable format, whenever they need it," said Dan Reuvers, Bachmann's vice president of business development. "Macmillan Software brings sales and distribution expertise to this relationship, and we are pleased that more people will have access to PrintBoy software as a result."

"Macmillan Software is committed to exploring the most exciting areas of computing technology, including applications for handheld computers. Bachmann Software is developing applications that will thrill the 11 million people who live and die by their Palm-Powered™ handhelds, and we are pleased to have a relationship with one of the premier developers in this arena," said David Brinkworth, Macmillan Software's vice president of sales.

About Bachmann Software & Services
Bachmann Software & Services is a leading provider of software products and development services for handheld computing and wireless applications. Based in Sparta, N.J., the company primarily develops applications for the PalmOS platform. Its premier products include Print Manager™, which "snaps" into a Palm Powered handheld and provides a standard text and graphics printing engine that can be used by virtually any application, and PrintBoy™, a suite of applets that allows users to print highly readable output of most information stored on Palm Powered handhelds. Bachmann Software & Services is continuing to develop and introduce innovative solutions for the high-growth handheld computing market. For more information, visit www.bachmannsoftware.com.

About Macmillian
USA Macmillan USA is a unit of Pearson Technology Group, the world's largest provider of consumer and professional computer, information technology, engineering and reference content. As one of the industry's innovators in both print and digital formats, Macmillan's imprints include Macmillan Software, Que, Sams, Hayden Books, BradyGAMES Strategy Guides, Que Learning Systems, and Macmillan Lifestyle, publisher of the best-selling Complete Idiot's Guides line of reference books. Pearson Technology Group is an operating unit of Pearson Education, the world's leading education publisher. For more information, visit www.macmillansoftware.com.


Palm OS is a registered trademark, and PalmSource and Palm are trademarks of Palm, Inc. or its subsidiaries. All other products, service and company names are trademarks, registered trademarks or services marks of their respective owners.

 

 

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